The Profit Projection is an easy and quick way to check how much Profit you will make in the next six weeks by customer segment. The Profit Projection uses RFM Analysis to rank your customers, and groups them by N-tile. It then looks at what your Response Rates and AOVs have been for the last six weeks, and uses them to project what your Orders and Gross Sales will be for the next six weeks.

The Profit Projection is invaluable in helping you to see where your Profits will come from. Most importantly, the Profit Projection estimates where your Breakeven Point will be so you can then direct your marketing efforts toward the customer segments that will exceed Break Even and away from those that fall below.