Growth is a Key Performance Indicator that measures the value of increased business. It tracks changes in sales activity from the Previous to the Current Year. The goal is to show positive growth in Customers, Orders, and Gross Sales as well as in Average Order Value and Average Customer Value. Negative growth in one or more areas is a sign of possible business weakness.

The Growth Rate is the increase in sales activity from last year to this year divided by all of last year's sales activity.